Of digital video ad spending is spent on YouTube
Of ads on YouTube drive an uplift in brand recall
More engagement on a mobile YouTube ad than a TV ad
Is YouTube advertising right for your business?
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What is YouTube advertising & how does it work?
YouTube Advertising is the process of advertising your video content on YouTube or in search results using Google Ads (formerly AdWords). Advertising on YouTube allows you to select when you would like your ad to appear, so it can either play before a user views a related video, at the end of a video, mid-stream, within the search results and more.
YouTube is the second-most influential channel for purchases and this is only growing, so there is endless potential to maximize your ads reach and your Return On Ad Spend (ROAS). YouTube advertising is processed via Google Ads, so it works in the same way — you target your audience based on a number of factors such as keyphrases, topics or user interests, and then your ad is shown to these people.
But, just how does YouTube decide which ads to play? It’s no act of random chance. It’s the result of expert video optimization tactics combined with Google’s auction algorithm.
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Why are YouTube ads important for your business?
- YouTube accounts for 27.1% of digital video ad spending, and it was found that 62% of marketers plan to increase their YouTube ad spend
- 90% of ads on YouTube drive an uplift in brand recall
- YouTube is the second most-preferred platform for watching video on TV screens among 18 to 34 year olds — after Netflix
- YouTube has over 2 billion monthly active users and 51% of these users visit the site daily
- Two-thirds of shoppers cite video as a source of purchase inspiration
- A mobile YouTube ad is 84% more likely to engage prospects than a TV ad
- 80% of shoppers who used video for purchase inspiration say they did so at the beginning of the customer journey
- YouTube has the second-most influence on purchases of all the digital channels
- More than 55% of shoppers use online video while actually shopping in a store