of people begin their online shopping journey with a Google search
of eCommerce orders come from organic traffic
of global eCommerce traffic comes from search
Is eCommerce SEO right for your online store?
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What is eCommerce SEO & how does it work?
eCommerce SEO is a branch of search engine optimization that helps to increase the visibility of your online store in search engine results pages (SERPs) like Google. This ensures that you will rank higher in the SERPs when people search for the products you sell and ultimately drive more organic, or non-paid traffic, to your online store.
Unlike paid advertising, eCommerce SEO traffic is free and will continue to grow over time.
eCommerce SEO connects shoppers searching for relevant products sold by online stores, such as "black jeans", to retailers enabling them to drive more traffic and generate revenue. So, how do you get your store to appear higher than your competitors in the search results? The answer: eCommerce SEO.
SEO for eCommerce websites involves optimizing your online store for search engines and online shoppers, alike. Search engines use their complex algorithms when prioritising, or indexing, your site pages in the search results so you can appear higher in the SERPs. Some of these SEO tactics include: keyword research, optimization of product and product lister pages, link building, local listing optimization, site hierarchy and overall site usability i.e. website ease of use.
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Why is eCommerce SEO important for your business?
- 44% of people begin their online shopping journey with a Google search
- 72% of users who did a Google search visited a store within 8km of where they were searching
- 39% of global eCommerce traffic comes from organic search
- Over 23% of eCommerce orders come from organic, non-paid traffic
- Nearly 80% of online searchers ignore paid ads in search results
- SEO has the highest ROI of any eCommerce marketing campaign