Billions of people use search engines, like Google and Bing, every day to conduct searches online. Whether looking for a recipe or the answer to a specific question, we all rely on these search engines to provide us with the answers we seek in a matter of seconds. We click the search box and are greeted with a long list of websites all offering an answer to our query.
This is not something that happens magically; this is a result of SEO.
In a nutshell, search engines have crawl bots that review everything on the internet, then by applying their ever evolving algorithms, these search engines prioritize (or index) the content. When a user enters a search query, only the content considered most relevant will be presented in the search results. There are hundreds of factors search engines consider when indexing websites, such as the authority of the brand/domain, links pointing to your site, site speed and usability, if it’s a mobile-first design, content quality and more.
How do you optimize your website for SEO? By ensuring that your content can be understood by search engines and people alike. This optimization can take many forms - from creating quality, useful content, to mobile-friendliness, page load speed, link building and overall site usability i.e. users having a good user experience on your website.