Of people who visit a website from paid ads are more likely to buy
Of buyer-intent keywords result in clicks on paid ads
Average CTR on Google for paid ads
Is PPC right for your business?
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You got questions, we got answers! Find out what you need to know about PPC today, so you can make informed decisions to benefit your business tomorrow and beyond.
Pay-Per-Click, or PPC advertising, is the practice of online advertising in which brands pay a fee every time a person clicks on their ads. Essentially, it’s a means of paying for targeted traffic to your website, rather than waiting for users to find your site organically.
Using search engine platforms, like Google Adwords and Bing Ads, advertisers create ads for Search Engine Results Pages (SERPs), social media, websites and within apps. The most popular method of PPC is paid search ads in which advertisers bid for ad placement when online users search for certain search terms (e.g. ‘Toronto PPC services’). Search engines use your bid, combined with other criteria, such as the ad relevance, to determine which ads are shown, in which order.
Millions of people in Toronto use search engines, like Google and Bing, every day to search for things online like ‘best cafe Toronto’. We all rely on these search engines to find and provide the answer we seek in seconds.
This is not something that occurs at random, this is a result of PPC also known as the automated search engine bidding system (or Ad Auction), which determines ad visibility.
PPC ads sit at the very top of Search Engine Results Pages (SERPs), which means they are highly visible and effective. Toronto businesses make an average of $2 in income for every $1 they spend in Google Ads, which shows you just how effective they are at turning ad clicks into sales.
By creating smart PPC campaigns, and continually optimising them, you’ll be well on your way to dominating that first page of search results.
PPC helps your business by boosting brand awareness by almost 80%— and well managed PPC campaigns can accomplish this super quickly. You can get a leg up on your competition, as you can put your brand in front of the right prospects and make your business appear more credible — as it’s been proven that 75% of users click on paid ads because they perceive these brands as authoritative. Paid ads also have a Click-Through Rate (CTR) of 11.38% on Google, which is a lot of clicks when you consider how many people in Toronto use Google every single day.
The cost of PPC services in Toronto is always changing and there is no one-size fits all approach. Our expert PPC team offers a range of Pay-Per-Click packages that can be tailored to meet your business goals and budget.
The cost of PPC services depends on the following variables:
- Industry: For example, if you’re competing in legal, accounting or real estate industry verticals, the cost per click will be higher than other verticals
- Your budget: How much are you wanting to invest in your PPC campaigns? We can guide you on the optimal amount based on what you’re trying to achieve
- Your target audience: If your target audience is broad you’ll most likely need a higher budget than if you were targeting a niche audience
- Current trends: Consumer behaviour and seasonal trends may affect the search space
- Your location: Toronto is highly competitive for paid ads
- Your keywords: Certain key phrases are more competitive and therefore, have a much higher cost per click
Why DIGITAL Marketing?
We are a Vancouver performance marketing agency, Facebook Marketing Partner and Google Partner consisting of local SEO specialists based in North America and the Asia Pacific. We partner with Vancouver businesses from startups all the way to enterprise level, working together to get real results and deliver an immediate Return On Investment (ROI).
We are Vancouver digital marketing specialists, our approach is a continuous process in which we test, learn, and iterate from every marketing activity we perform for our partners. What we learn from one industry we apply to other industries, always honing our approach, ensuring we deliver an abundance of leads and sales at the lowest possible cost per acquisition (CPA).
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