More traffic opportunity than Paid
Of all website traffic is organic
Organic traffic costs nothing
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YYou got questions, we got answers! Find out what you need to know about SEO today, so you can make informed decisions to benefit your business tomorrow and beyond.
SEO is the process of increasing your website’s visibility in Search Engine Results Pages (SERPs), like Google. It helps to get your website on the first page and in first position for specific search terms related to your business.
SEO involves optimizing your website for humans and search engines, alike. It requires a deep understanding of how people use search engines to find the answers they seek, and what content they expect to see in the search results.
Hundreds of thousands of people in Toronto use search engines every day. Whether looking for a specific product or the answer to a question, we all rely on search engines to provide us with the answers we seek in a matter of seconds. This is not something that happens magically; this is a result of SEO.
Basically, search engines have crawl bots that review all content on the internet. Then, when we search for something online, only the content considered most relevant will be presented in the search results.
But, just how do you optimize your website for SEO? Our experts in Toronto apply SEO tactics such as content creation, page load speed, link building, mobile optimization and overall site usability.
Organic, or “non paid” traffic accounts for more than half of all traffic to websites — that’s huge! This means there is more scope for driving people from Toronto to your website using SEO than paid digital advertising or social media advertising. This is also because organic results take up more real estate on Search Engine Results Pages (SERPs) and are perceived as more credible than paid ads, so people are more likely to click on them.
Firstly, people trust search engines, so if your site is sitting at the top of Search Engine Results Pages (SERPs), your brand will be perceived as having authority.
SEO also drives free traffic to your site unlike paid traffic, via platforms like Google AdWords or paid social media ads, which you need to continually fund. SEO is the gift that keeps on giving because the higher you appear (or “rank”) in search engines, the more credible you look, and this will encourage more people to click on your link over others.
Consistently maintain good SEO on your website and you’ll find this traffic will snowball over time too.
That’s a good question! Asking the cost of our Toronto SEO services is like asking how much does a car cost, it depends on what you’re after as there’s all different types at different prices, right? Same with SEO, the type of service you get depends on your needs and that will vary in cost. There’s no one-size-fits-all approach. Our expert SEO team in Toronto offers a range of SEO packages tailored to your business, so you can choose the right one to suit your goals and budget.
The cost of your SEO service is primarily dependent on the following factors:
- Your budget: How much you are able to spend
- Your industry: If you’re competing in the search space for the same keyphrases as a lot of other big established brands, you will need to invest more into SEO than you would a niche industry
- Your target audience: If you target audience is broad, then you will need a higher budget
- Your business goals: For example, if you were wanting to generate leads your spend would typically be higher than if you were wanting to grow brand awareness
- Your location: Big cities like Toronto can be highly competitive for SEO
SEO is a long-term investment in your business, so rather than asking “How much does SEO cost?”, perhaps the better question to be asking yourself is “How much am I willing to invest in SEO?”
Why DIGITAL Marketing?
We are a Toronto performance marketing agency, Facebook Marketing Partner and Google Partner consisting of local SEO specialists based in North America and the Asia Pacific. We partner with Toronto businesses from startups all the way to enterprise level, working together to get real results and deliver an immediate Return On Investment (ROI).
We are Toronto digital marketing specialists, our approach is a continuous process in which we test, learn, and iterate from every marketing activity we perform for our partners. What we learn from one industry we apply to other industries, always honing our approach, ensuring we deliver an abundance of leads and sales at the lowest possible cost per acquisition (CPA).
Our SEO success stories
Explore real-life examples of how we’ve delivered year on year success via our SEO services for our clients.